Winter Village

Team:
Creative Director: Beth Peña
Senior Art Director: Stephanie Stanley
Producer: Logan Skole
Photographer: Mari Juliano

Design Lead

  • Create a three-part Winter Village holiday campaign designed to capture attention and build momentum throughout the peak shopping season, driving continuous engagement and DTC conversions.

  • Holiday Kits:
    A Winter Village concept showcasing five curated kits alongside a free GWP bag, designed to highlight gifting and seasonal value.

    5 Days of Deals:
    A candy store within the Winter Village featuring daily limited-time offers, spotlighting sweet deals across five consecutive days.

    Black Friday / Cyber Monday:
    A Grocery / Toy Store within the village showcasing a wide assortment of products to push the 20% off sitewide deal.

  • Total Sales: +117% MoM, average daily sales: +55% MoM

    With peak sales happening on 5DOD Day 2

Holiday Kits

A Winter Village concept showcasing five curated kits alongside a free GWP bag, designed to highlight gifting and seasonal value.

  • Blemish Bestseller Kit

  • Hydrate + Glow Kit

  • Carry-On Kit

  • Eye Opening Kit

  • Pore Power Kit

2024_Holiday_Yasiri_0503.jpg
2024_Holiday_Julia_0221.jpg
2024_Holiday_Alice_0054.jpg
2024_Holiday_Kat_0273.jpg
2024_Holiday_Salma_0557.jpg

5 Days of Deals

A candy store within the Winter Village featuring daily limited-time offers, spotlighting sweet deals across five consecutive days.

  • Day 1 - BOGO Pore Care

  • Day 2 - Save 40%

  • Day 3: BOGO Pimple Aftercare

  • Day 4: BOGO Daily Care

  • Day 5: BOGO Finelines + Eye Care

2024_Holiday_Alice_0501.jpg
2024_Holiday_Yasiri_0258.jpg
2024_Holiday_Salma_0160.jpg
2024_Holiday_Julia_0540.jpg

Black Friday | Cyber Monday

A Grocery / Toy Store within the village showcasing a wide assortment of products to push the 20% off sitewide deal.

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