Mighty Shield
Team:
Design Director: Stephanie Stanley
Senior Art Director: Shanna Greenberg
Producer: Molly Null, Logan Skole
Evergreen Photographer + DP: Mari Juliano + Stephan Alessi
Brand Ambassador Photographer + DP: Kat Borchart + Russell Tandy
3D Designers: Whitney Brown, Angie Lin and Ryan Wise
Copywriter: Kasey Brown
Art Direction | Design Lead
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Create a two-part product launch for Mighty Shield that introduces the product through evergreen educational content focused on product benefits and usage, followed by a brand ambassador-led initiative designed to drive interest, engagement, and cultural relevance.
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Evergreen:
Create an evergreen campaign focused on Mighty Shield’s barrier-like protection benefits through bubble-inspired visuals, makeup-forward imagery, and routine-based content that showcases seamless wear and everyday use.
Brand Ambassador:
Introduce the collaboration with Jordan Chiles, a gold medal gymnast, showcasing Mighty Shield as part of her routine inside and outside the gym while balancing her personality and glam aesthetic with clear product storytelling. -
Expected to drive increased product awareness and engagement, with results to be validated post-campaign through key performance metrics.
Jordan Chiles x Hero.
Jordan Chiles x Hero.
Evergreen Campaign
Mighty Shield is a liquid-to-patch barrier that protects blemishes from dirt and bacteria while wearing seamlessly under makeup and sunscreen.
Shield it, then conceal it
Leverage the strong recognition of Mighty Patch Original to support the Mighty Shield launch through an educational routine-based video featuring both products. The content follows a day-in-the-life use of Mighty Shield under makeup, paired with Mighty Patch Original at night to patch blemishes and absorb gunk while you sleep.
DP: Amy Huang
