Growth Marketing

Team:
Creative Director: Beth Peña
Creative Operations: Riley Scott
Copywriter: Kasey Brown
Marketing Lead: Julia Sculley

Creative Strategy | Design Lead

  • Oversee the ads channel and collaborate with the team to develop and execute impactful advertising for the brand.

  • Took the lead in assessing the existing workflow and implemented a new system that transformed into a streamlined ad process, allowing for the consistent production of 6-10 ads per month. This initiative improved collaboration with cross-functional teams and utilized data to inform the development of future creative assets.

  • Top-performing ad generated 2x the sales for the featured product.
    2023 wrap report: +34% paid social DTC revenue and +7% of paid social ROAS.

Ad Process

The ads process consists of seven key phases aimed at developing thoughtful ad concepts, with the final step focused on analyzing data for learnings that are applied to future assets.

Sample Ad: December 2023

Create 3 ad sets for Pimple Correct that prioritize driving conversions.
Requested to emphasize the product benefits, use brighter backgrounds, and incorporate insights from previous campaigns.

Ad brief

Image Audit

Pulling in inspiration from texture shots, acknowledging their significance as a key performance driver in previous assets.

Design development and execution from start to finish

Final Ads

Part of the top 5 mid-funnel creatives with, CPLPV: $4.83

Additional metrics include: $1.50 ROAS | 455,898 Impressoins

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