Sign-up Bonus
Team:
Creative Director: Maria Bastos
Producer: Shuhan Xie
Photographer: Michael Alexander
Art Direction | Design Lead
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Create a 360 campaign to promote the "Get nate. Get $50." sign-up bonus initiative. Increase user acquisition while introducing the app's new feature, nate Cash.
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Demonstrating the app’s versatility while emphasizing the range of items that can be purchased with the sign-up bonus. Using stop motion to depict a hand tapping, mirroring the action of clicking "buy" on the screen.
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The campaign drove a 75% decrease in CPI (cost-per-installs), resulting in higher conversations for a much lower cost.
