tap into magic campaign
overview
The objectives of this campaign is to create a high-impact “evergreen” campaign that is both timeless and flexible while incorporating the new brand positioning - like magic.
The concept of the campaign came from the idea of building out shopping personas. We wanted to highlight those individuals that purchase the same types of items, for example, sneakerheads or plant moms. With that came, the fashionista - who loves every bag, low or high-end and the skater boy who can never have too many skates.
The set design of this campaign was done in less than a week. This consisted of ordering over 100+ yellow bags,
painting, and custom vinyling 50+ skateboards, and assembling and painting 8 large shelves. All done with some good old fashioned teamwork.
With blended total installs of 17k with a cost per installs of $25.66 in 3 months.