creator program campaign
overview
The goal for this campaign is to create a high-impact paid media campaign that will drive new applications to nate’s creator program while capturing the new visual branding of gradient colors.
The concept of the campaign came from the idea of capturing creators in their rawest form - while recording their content. We wanted to highlight the program's belief in supporting the creators from behind the scenes while letting them be themselves and share the products that they truly love.
We shot in 4 creator's NYC apartments, this meant for set dressing we had a few challenges.
To give a glimpse: it varied from lifting couches, herding cats, and dealing with rooftop fire alarms.
Current campaign performed 2x better than previous creator program assets.